Interpreted now by Debora Bloch
, Odete Roitman is the most beloved figure of
Vale Tudo
The villain, who marked Brazilian telenovelas through the performance of Beatriz Segall (1926-2018), became the queen of memes on social media. Her sharp lines go viral right after being shown in the remake, and the catchy side of the businesswoman still stimulates the imagination of many people. Instead of being feared, she has become celebrated.
If in the past Odete was merely the embodiment of the prejudice and arrogance of the elite, now she has also become a pop icon. The cruel phrases remain sharp, but the character has gained more layers of humor and irony, as well as sensuality to spare.
The public delights in every poisonous line, and cheers for her as one would cheer for a diva in action. In X, she is called Topete Roitman, due to her look since before appearing in the story. She was also nicknamed Fodete Roitman, thanks to the hot scenes with her lovers.
Recently, in
Nine o’clock novel
from Globo, she returned to Brazil even more angry than when she first arrived in Rio de Janeiro. The daughter Heleninha (
Paolla Oliveira
) the last performance, a neighborhood-destroying one, without so much nonsense, condemning the daughter for being a “drunk” — instead of calling her an alcoholic and trying to be understanding about the daughter’s illness.
The sequence earned hilarious subtitles on social networks. There are already fans of the story asking that she not die. In the original version of “Vale Tudo,” the mystery “who killed Odete Roitman?” was a milestone in the story and stirred up the final stretch.
In 2025, the public no longer sees just a snobbish and career-driven woman who runs over others like a tractor. The Odete of today is exactly the way the devil likes her; she has a life beyond the money-making machine she has become while leading a multinational company.
You also speak truths that few mothers have the courage to say about their children, even when they have complex personalities. By the way, the businesswoman has strongly criticized motherhood and said she does not like children.
But Odete’s success goes beyond the sharp language. The character has become a phenomenon by challenging expectations. She does everything with relentless elegance. She is straightforward and cold. The lady has become the key.
Part of this comes from Debora Bloch’s outstanding performance, which brings humor, intelligence, and charm, never softening her perverse side. It’s an Odete reimagined for the social media era, where stylish villainy is celebrated—and goes viral.
If in the past the big question was who killed Odete Roitman, now the question can be: how to watch Vale Tudo without her?
See also
->
Summary of chapters
from the novel Vale Tudo
.
Vale Tudo was broadcast in 1988 and is one of the great successes of Brazilian telenovelas. The remake of the novel celebrates the 60th anniversary of Globo.
The author Manuela Dias is responsible
by the update of the plot, and
Paulo Silvestrini
signs the artistic direction.
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